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AAT & The First Group Are Transforming Hospitality For Deaf Tourists

The collaboration will bring several innovative solutions to existing MENA establishments, including accessible booking and comprehensive sign-language support.

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att and the first group are transforming hospitality for deaf tourists

Amsaan Accessible Tours (AAT) is the first company in the MENA region to specialize in unique tourism experiences for Deaf people. Now, the company has joined forces with The First Group, one of the MENA region’s fastest-growing hospitality investors and providers, in a bid to enhance accessibility across its chain of hotels for Deaf tourists staying in Dubai and beyond.

AAT’s standout product is an accessible booking platform that includes comprehensive sign-language support. Deaf tourists using British Sign Language (BSL) can use the system to easily make reservations, smoothly check in to hotels, and even request room service or emergency assistance through the AAT mobile app.

The First Group, a brand renowned for its upscale properties, including The First Collection Business Bay, Wyndham Dubai Marina, and TRYP by Wyndham Dubai, will integrate AAT’s cutting-edge accessible booking platform with all its existing hospitality brands in Dubai.

“The First Group and Amsaan Accessible Tours share core values of inclusivity, diversity, and equal opportunities in hospitality for all. We are driven by our commitment to provide exceptional experiences to our guests, and we look forward to championing responsible tourism and reinforcing our dedication to state-of-the-art hospitality”, explained Karim Abdelhamid, Vice President of Hotel Operations at The First Group.

Also Read: A Floating Drone Is Helping To Clean Up Dubai Harbor’s Waters

Oleksandr Koltsov, Chief Executive Officer of Amsaan Accessible Tours, added: “This partnership represents a monumental step forward in AAT’s mission to break down barriers for Deaf travelers. Our accessibility solutions will reach a wider audience, making a positive impact not only on individual guests but also on the broader hospitality industry. It should serve as a model for other hotels to follow suit in prioritizing universal accessibility. With The First Group, we are reshaping the hospitality landscape with the power of innovation and technology, ensuring Deaf guests can explore the world with ease and confidence”.

The collaboration with First Group comes as AAT is poised to expand further across the UAE and beyond, with future partnership options being negotiated with hotel chains, tourist attractions, and even airlines.

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Samsung Smart Glasses Teased For January, Software Reveal Imminent

According to Korean sources, the new wearable will launch alongside the Galaxy S25, with the accompanying software platform unveiled this December.

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samsung smart glasses teased for january software reveal imminent

Samsung appears poised to introduce its highly anticipated smart glasses in January 2025, alongside the launch of the Galaxy S25. According to sources in Korea, the company will first reveal the accompanying software platform later this month.

As per a report from Yonhap News, Samsung’s unveiling strategy for the smart glasses echoes its approach with the Galaxy Ring earlier this year. The January showcase won’t constitute a full product launch but will likely feature teaser visuals at the Galaxy S25 event. A more detailed rollout could follow in subsequent months.

The Galaxy Ring, for example, debuted in January via a short presentation during Samsung’s Unpacked event. The full product unveiling came later at MWC in February, and the final release followed in July. Samsung seems to be adopting a similar phased approach with its smart glasses, which are expected to hit the market in the third quarter of 2025.

A Collaborative Software Effort

Samsung’s partnership with Google has played a key role in developing the smart glasses’ software. This collaboration was first announced in February 2023, with the device set to run on an Android-based platform. In July, the companies reiterated their plans to deliver an extended reality (XR) platform by the end of the year. The software specifics for the XR device are expected to be unveiled before the end of December.

Reports suggest that the smart glasses will resemble Ray-Ban Meta smart glasses in functionality. They won’t include a display but will weigh approximately 50 grams, emphasizing a lightweight, user-friendly design.

Feature Set And Compatibility

The glasses are rumored to integrate Google’s Gemini technology, alongside features like gesture recognition and potential payment capabilities. Samsung aims to create a seamless user experience by integrating the glasses with its broader Galaxy ecosystem, starting with the Galaxy S25, slated for release on January 22.

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