One of the standout features, known as Generative Extend, was first previewed earlier this year within Adobe Premiere Pro. The tool enables editors to add AI-generated footage or audio to either the start or end of a clip, which can be particularly helpful when a necessary shot is missing, or the transition feels incomplete.

In September, Adobe also showcased additional tools, including a text-to-video feature similar to those from OpenAI and Meta, as well as image-to-video capabilities. Both of these tools are now available in beta within the Firefly web app — though access may require joining a waitlist.

Like other Firefly models, the Firefly Video Model and its associated features are designed with commercial safety in mind. Content Credentials watermarks are automatically applied to any AI-generated content.

On the Photoshop front, Adobe has also rolled out features that were previewed earlier this year. The latest Firefly Image Model powers Generative Fill and Generative Expand, which Adobe says can create images up to four times faster than before. There’s also the new Generate Similar tool, which allows users to create alternate versions of an object in a photo until they find the ideal match.

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Additionally, Photoshop’s Remove tool has been enhanced with a feature called Distraction Removal. This new option lets users quickly erase certain elements, such as wires, cables, or even people, from images — similar to Google’s Magic Eraser.

Finally, Frame.io V4 has launched, marking the largest update to Adobe’s collaborative platform since its debut nearly a decade ago. With a full redesign aimed at enhancing workflows and improving the video player, the update also introduces support for Canon, Nikon, and Leica’s Camera to Cloud (C2C) feature, meaning most major manufacturers now support direct uploads of photos and videos to Frame.io.

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Among the highlights of the update is the Generate Image tool, designed to generate images based on textual cues, providing users who struggle with a blank canvas a starting point to work from. Additionally, Generative Fill, an existing tool for background completion or image expansion, now incorporates a Reference Image function. The enhancement enables users to guide the tool’s output towards a specific aesthetic or theme by uploading an image as a reference.

The new AI tools significantly simplify the process of translating creative ideas into images and should be useful to both Photoshop novices and seasoned pros. Firefly Image 3 now has the ability to produce astonishingly realistic images, and its enhanced understanding of text prompts is now considered industry-leading.

Despite facing scrutiny over its training data and a backlash from certain segments of the creative community, Adobe remains committed to integrating generative AI features into its entire software suite. The company continues to assert that Firefly is a safe, ethical option for commercial use and positions it as an alternative to competitors like Midjourney and Stable Diffusion —both of which have faced allegations of using copyrighted material without proper attribution or compensation.

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Despite Adobe’s confidence in Firefly’s abilities, recent findings have uncovered that its training dataset includes AI-generated images sourced from Midjourney and similar platforms, raising questions about the integrity of Adobe’s claims regarding the model’s commercial viability.

While Adobe maintains that its generative AI models are trained on licensed or public domain content from Adobe Stock, enthusiast Nick St. Pierre recently pointed out on X (formerly Twitter) that “over 13% of all images on Adobe Stock are AI-generated,” and that “most of the generated content comes from Dalle and Midjourney”.

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The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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Generative Fill is a little like a smarter version of Adobe’s existing Content-Aware Fill feature and works within individual Photoshop image layers. The tool can be used to expand the borders of an image (a feature known as outpainting) or to generate entirely new objects, and contains a text prompt to add direction to the AI technology.

Adobe claims its AI is only trained to work on Adobe Stock images, licensed content, and images without copyright restrictions. Generative Fill also supports a system called Content Credentials, which attaches metadata-style attributes to images before they are shared online, informing viewers that content was created or edited with the help of AI.

“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers,” announced Ashley Still, the senior vice president of Digital Media at Adobe. “Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations,” she added.

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Generative Fill isn’t yet available in the latest version of Photoshop, but if you’re curious about how the tool works, you can download the desktop beta app or try it out within a module of the Firefly beta. Adobe is still tight-lipped about the exact release date of Generative Fill, but says we can expect the new feature to drop sometime in the second half of 2023.

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