News

Truecaller Reveals New Brand Identity & Feature Update

The refreshed “True Blue” logo follows an increased commitment to consumer privacy and safety, including new AI anti-fraud features.

Published

1 year ago

September 20, 2023

Nour Nasir

Truecaller

Truecaller has been a market leader in call identification solutions for over 14 years, and boasts a staggering 356 million users worldwide.

Today, the company has announced details of a corporate rebranding, including a new app icon for the Google Play Store and Apple App Store. The update not only coincides with a range of updated Truecaller software but is also said to reflect the brand’s “renewed sense of purpose, energy, and enthusiasm”.

Commenting on the announcement, Alan Mamedi, Truecaller co-founder and CEO, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve every day”.

truecaller new update

As part of the brand refresh, Truecaller users also gain access to a powerful new feature of the company’s AI Identity Engine called Search Context. The software will instantly notify users if the name for the number has been recently changed or is being changed frequently. The app also displays these contextual messages in three color categories: blue for neutral changes, yellow for potentially suspicious activity, and red for highly suspicious or known fraudulent activity. Messages will be shown to Truecaller users on all search results in Android, iOS, and via Truecaller web.

Also Read: Ovasave Empowers Women To Tackle Difficult Fertility Choices

The new brand identity was created by leading consultants Interbrand and will roll out worldwide over the coming weeks. To see the changes, users need to update to version 13.34 or later on Android and version 12.58 or newer on iOS.

News

Samsung Smart Glasses Teased For January, Software Reveal Imminent

According to Korean sources, the new wearable will launch alongside the Galaxy S25, with the accompanying software platform unveiled this December.

Published

2 days ago

December 4, 2024

Nour Nasir

samsung smart glasses teased for january software reveal imminent

Samsung appears poised to introduce its highly anticipated smart glasses in January 2025, alongside the launch of the Galaxy S25. According to sources in Korea, the company will first reveal the accompanying software platform later this month.

As per a report from Yonhap News, Samsung’s unveiling strategy for the smart glasses echoes its approach with the Galaxy Ring earlier this year. The January showcase won’t constitute a full product launch but will likely feature teaser visuals at the Galaxy S25 event. A more detailed rollout could follow in subsequent months.

Just in: Samsung is set to unveil a prototype of its augmented reality (AR) glasses, currently in development, during the Galaxy S25 Unpacked event early next year, likely in the form of videos or images.

Additionally, prior to revealing the prototype, Samsung plans to introduce…

— Jukanlosreve (@Jukanlosreve) December 3, 2024

The Galaxy Ring, for example, debuted in January via a short presentation during Samsung’s Unpacked event. The full product unveiling came later at MWC in February, and the final release followed in July. Samsung seems to be adopting a similar phased approach with its smart glasses, which are expected to hit the market in the third quarter of 2025.

A Collaborative Software Effort

Samsung’s partnership with Google has played a key role in developing the smart glasses’ software. This collaboration was first announced in February 2023, with the device set to run on an Android-based platform. In July, the companies reiterated their plans to deliver an extended reality (XR) platform by the end of the year. The software specifics for the XR device are expected to be unveiled before the end of December.

Reports suggest that the smart glasses will resemble Ray-Ban Meta smart glasses in functionality. They won’t include a display but will weigh approximately 50 grams, emphasizing a lightweight, user-friendly design.

Feature Set And Compatibility

The glasses are rumored to integrate Google’s Gemini technology, alongside features like gesture recognition and potential payment capabilities. Samsung aims to create a seamless user experience by integrating the glasses with its broader Galaxy ecosystem, starting with the Galaxy S25, slated for release on January 22.