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Deezer Announces A New Brand Identity And Logo
The company rebranded itself in time for yesterday’s Deezer Drop, a celebratory event at La Gaîté Lyrique in Paris.
After restructuring the way royalties are issued to musicians, veteran streaming platform Deezer has now reinvented itself as an “experience services platform”, along with a bold new logo and color scheme.
“We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo while showcasing how our product is evolving into a platform where people can experience and live the music in a way that cannot be found anywhere else,” explained Jeronimo Folgueira, CEO, Deezer. “Love for music and helping people be and belong through music have always been at the heart of Deezer, and it is time for us to embark on this new journey where we reinforce that commitment to fans, artists, and partners”.
The company’s new visual profile and unique purple heart logo are said to represent the brand’s new direction. Meanwhile, Deezer is also introducing an improved user experience and design to its app, helping to inspire and empower music fans through more personalized suggestions.
“Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists, and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest,” said Deezer CMO Maria Garrido. “It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music”.
Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck
Although Deezer was once one of the originators of streaming music, the platform has lagged behind the likes of Spotify for some time. This year, Deezer is making a comeback, with a new Android Auto app and a recent partnership with telco Orange in France.
The company has also jumped on the AI bandwagon, with a new music discovery feature called Deezer Flow that can identify moods and genres and suggest new artists and tracks.
The new brand was revealed on November 7th at the celebratory Drop event at La Gaîté Lyrique in Paris.
News
Samsung Smart Glasses Teased For January, Software Reveal Imminent
According to Korean sources, the new wearable will launch alongside the Galaxy S25, with the accompanying software platform unveiled this December.
Samsung appears poised to introduce its highly anticipated smart glasses in January 2025, alongside the launch of the Galaxy S25. According to sources in Korea, the company will first reveal the accompanying software platform later this month.
As per a report from Yonhap News, Samsung’s unveiling strategy for the smart glasses echoes its approach with the Galaxy Ring earlier this year. The January showcase won’t constitute a full product launch but will likely feature teaser visuals at the Galaxy S25 event. A more detailed rollout could follow in subsequent months.
Just in: Samsung is set to unveil a prototype of its augmented reality (AR) glasses, currently in development, during the Galaxy S25 Unpacked event early next year, likely in the form of videos or images.
Additionally, prior to revealing the prototype, Samsung plans to introduce…
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The Galaxy Ring, for example, debuted in January via a short presentation during Samsung’s Unpacked event. The full product unveiling came later at MWC in February, and the final release followed in July. Samsung seems to be adopting a similar phased approach with its smart glasses, which are expected to hit the market in the third quarter of 2025.
A Collaborative Software Effort
Samsung’s partnership with Google has played a key role in developing the smart glasses’ software. This collaboration was first announced in February 2023, with the device set to run on an Android-based platform. In July, the companies reiterated their plans to deliver an extended reality (XR) platform by the end of the year. The software specifics for the XR device are expected to be unveiled before the end of December.
Reports suggest that the smart glasses will resemble Ray-Ban Meta smart glasses in functionality. They won’t include a display but will weigh approximately 50 grams, emphasizing a lightweight, user-friendly design.
Feature Set And Compatibility
The glasses are rumored to integrate Google’s Gemini technology, alongside features like gesture recognition and potential payment capabilities. Samsung aims to create a seamless user experience by integrating the glasses with its broader Galaxy ecosystem, starting with the Galaxy S25, slated for release on January 22.