Lapochka recently hit the headlines after launching a groundbreaking AI-generated lemonade. The company’s beverage makers used a neural network to analyze consumer preferences, sales data, and reviews to craft the perfect soft drink recipe. The resulting concoction sticks to the brand’s commitment to natural ingredients and features an eye-catching “robot apple” design concept.

“We are constantly seeking methods to surprise and delight our customers with unique and innovative products,” explained Lapochka CEO Anton Balyklov. “This AI-created beverage allows us to introduce consumers of all ages to the latest technologies in a fun and delicious way. Partnering with YallaHub empowers us to potentially expand our reach and share this exciting innovation with a wider audience in the MENA region”.

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The partnership between YallaHub and Lapochka aims to push the boundaries of the beverage industry. With a strong focus on natural ingredients and refreshing taste, the new AI-designed beverage should also be a perfect fit for the booming UAE drinks market — projected to hit $23.2 billion in value by 2025.

By combining Lapochka’s new-found expertise in AI-driven product development with YallaHub’s established MENA presence, the collaboration could potentially revolutionize consumer experience across the region. By the end of 2024, Lapochka plans to establish itself in several major UAE marketplaces, hoping to achieve sales of over 100,000 cans per year.

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“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.

Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.

“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.

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The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.

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