The new attraction is part of the already popular Ferrari World Yas Island theme park. Its opening marks a significant milestone for the venue and solidifies the global car brand’s commitment to delivering an unparalleled entertainment experience close to the famous Yas Marina Circuit.

Faisal Al Nuaimi, General Manager of Ferrari World Yas Island, Abu Dhabi, was excited about the arena’s opening, explaining: “We are thrilled to introduce our latest innovation. This state-of-the-art facility is designed to immerse visitors in the exhilarating world of virtual racing like never before. Whether you’re a seasoned gamer or a first-time visitor, we strive to deliver an unparalleled mix of technology, realism and thrilling competitions”.

The new Esports arena will feature 20 Grand Turismo simulators (17 for adults and 3 specially tailored to younger guests). Additionally, visitors can experience three F1 simulators that “transport participants into the driver’s seat of a Ferrari race car across various picturesque F1 Grand Prix circuits such as Yas Marina Circuit and more, for the ultimate F1 adventure”.

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Ferrari World’s new attraction not only offers unparalleled realism but will also cater to people with special needs, ensuring everyone can experience seamless and immersive driving experiences. The arena itself features a smart black and red floor-to-ceiling aesthetic, along with top-tier gaming stations that use the latest high-performance PCs, professional-grade peripherals, and game consoles.

The Ferrari World Esports Arena will welcome visitors daily between 10 am and 6 pm. The GT simulators are included in the entry ticket price, while access to the dedicated F1 simulators will incur an additional fee.

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Kristian Teär, CEO of Bang & Olufsen, explained the concept: “The energy behind this partnership is electrifying. It’s not just about today; it’s about the echo of history as we came together to craft this fusion […] The ties go back to the origins of both B&O and Ferrari. Enzo Ferrari, Peter Bang, and Svend Olufsen were pioneers who redefined norms, and their legacies continue to push our brands to new heights even now”.

Beosound 2

The Beosound 2 employs a 360-degree soundscape with Active RoomSense for perfect audio reproduction, whether mounted on floors, tables, or shelves. The Ferrari Collection version of this superb speaker gets a makeover in signature Ferrari red, along with iconic prancing horse emblems etched into its aluminum body.

Beoplay H95 Headphones

The H95 headphone’s titanium drivers deliver a weighty audio punch, while adaptive active noise cancellation can be dialed in by rotating the earcup’s outer aluminum ring. These sumptuous over-ear headphones are good for 38 hours of playback, and for the Ferrari edition, sport hints of red anodizing and more of those legendary horse emblems.

Beosound Explore

The Beosound Explore is a portable outdoor speaker engineered with a dust and waterproof IP67 rating. Bluetooth connectivity and Fast Pairing ensure a simple setup, while the built-in battery offers 27 hours of music on the go. For the Ferrari collaboration, the Beosound Explore features laser-etched prancing horse emblems and bold red anodizing on the body and grille.

Beoplay EX

The Beoplay EX wireless earphones offer supreme noise cancellation, unrivaled sound, and a wireless charging case for 20 hours of playback. Six microphones and beam-forming technology ensure that music and voice calls sound perfect, while Ferrari emblems in black foil set under glass put these headphones on another level.

The Ferrari Collection is available online from Bang & Olufsen’s website and Ferrari Store, as well as select Bang & Olufsen and Ferrari retail outlets.

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