“This is the physical world with holograms overlaid on it,” Zuckerberg said as he slid the glasses from their metal case. Describing Orion as “a time machine” he added, “These glasses exist, they are awesome, and they are a glimpse of a future that I think is going to be pretty exciting”.

The Orion AR glasses are built from magnesium alloy and run on custom silicon chips developed by Meta. They offer users control via hand-tracking, voice commands, and a wrist-based neural interface. Zuckerberg said Meta plans to further refine the glasses, making them smaller, more affordable, and ready for mass production in the near future.

So far, sources have revealed that Meta aims to release its first consumer version of the Orion AR glasses by 2027, once the technology has become more cost-effective.

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In addition to Orion, Meta introduced a more modest mixed-reality headset called the Quest 3S, with a starting price of $300. The company also rolled out several new AI tools, including chatbot updates and the ability for Meta AI to auto-insert personalized images into Facebook and Instagram feeds. An audio upgrade also allows users to choose celebrity voices, like Judi Dench or John Cena, for the Meta AI assistant. “I think voice is going to be a way more natural way of interacting with AI than text,” Zuckerberg said.

Finally, Meta has introduced three new versions of its Llama 3 AI models. The company continues to invest billions in AI and metaverse technologies, pushing its capital expenditure forecast for 2024 to a record $37-40 billion.

The post Meta Reveals Orion AR Glasses, Offering A Glimpse Into The Future appeared first on Tech Magazine.

The study (which you can find here) focuses on the evolution of the typical Saudi consumer and how shoppers now desire more immersive retail experiences. The paper points out that businesses must embrace digital and hyper-responsive AR experiences as the backbone of their marketing strategies rather than simply adding to traditional methods.

Right now, a significant gap exists between the perception of AI by consumers and brands, with 94% of brands viewing AR as being primarily for fun, whereas only 53% of consumers view it the same way.

Not only that, by 2025, it is estimated that around 75% of people worldwide will be frequent AR users. And almost all of the Gen Z and Millennial population of Saudi Arabia will use the technology frequently.

As Saudi shoppers demand ever-higher levels of convenience, Artificial Intelligence (AI) will play a leading role in the future of retail, enabling hyper-personalization, real-time behavioral dat, and analytics to offer the right promotions and tailored messages to customers in real time.

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“Over the years, we have seen AR evolve from being just a mode of entertainment and self-expression to delivering true value for consumers and businesses. AR is already transforming the industry and is slated to metamorphose every shopper’s journey in the near future. Today, as we ponder the future of retail, it’s time to be agile and adapt wholeheartedly to the latest in commerce,” says Abdulla Alhammadi, Regional Business Lead for KSA Market, Snap Inc.

In a world where online shopping is focused more on product rather than the consumer, Snap Inc’s report shows us a retail future driven by customer self-expression. According to Snap Inc, AR can “showcase products, push creative boundaries, drive real sales, and help reduce returns.” The company also highlights that “250 million people already engage with AR on Snapchat each day, and Snapchatters now play with AR more than 6 billion times a day on average”.

The post Nearly All Saudi Gen Z & Millennials Will Be AR Users By 2025 appeared first on Tech Magazine.